Social Networks in the News - Friday 2/1/08 Edition

Here are some stories and blogs around the Web in the last few days on social networks, especially the niche ones we love:

Armstrong foundation to launch fitness networking Web site

The Lance Armstrong Foundation is getting into the online social-networking business with a Web site focusing on health and fitness issues.

The for-profit site, www.LiveStrong.com, will launch later this year in a partnership with Demand Media Inc., an online media startup run by Richard Rosenblatt, the former head of MySpace.com.

Video Interview: Ning CEO -- Finding a niche in DIY social-network

ZDNet.com editor-in-chief Dan Farber and Webware.com's editor Rafe Needleman talk to Ning chief executive Gina Bianchini to find out about the company's social-network platform strategy and how the chief executive plans to compete against other social-network enablers. Farber and Needleman then analyse the company's viability in the crowded social-networking space.

Hoover's Launches Business Social Network 'Connect'

Called Hoover's Connect, the free site moved out of beta testing on Wednesday and will compete with other business social networks like LinkedIn and ZeroDegrees. Hoover's said its subscribers can use the Connect tool for business insight and non-intrusive way to make targeted contacts with key business people through contacts subscribers already have.

Social network sites slow Google

Google yesterday blamed the difficulty of making money from placing adverts on social networking sites for holding back its growth in the latest quarter, contributing to a 9 per cent slump in its shares in after-market trading.

"We have found that social networks are not monetising as well as we were expecting," said George Reyes, chief financial officer, as Google reported its earnings for the final quarter of last year.

Social Networking for Wired Journalists

As j-schools struggle to keep the skills they teach relevant to the fast-changing media landscape, hundreds other journalists and students have mobilized to teach and support each other informally through a new online social network.

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Niche social networks represent the future of social networking online, offering an unmatched targeted user experience for their members. Whether you are a Boy Scout troop with just a few dozen members or a major magazine or vertical with tens of thousands of users, NicheSocials is geared at connecting you with your peers to share ideas, get informed and grow ... grow ... grow your niche social network.